Foster Brands Announces the Launch of CheerFlow, a New All-in-One Platform Transforming Cheerleading and Dance Competitions

CHARLOTTE, NC — October 30, 2026 — Foster Brands is proud to announce the official launch of CheerFlow, an innovative software platform designed to simplify, connect, and modernize the cheerleading and dance competition industry.

Built with event producers, cheer programs, coaches, and athletes in mind, CheerFlow was created to solve one of the industry’s biggest challenges: managing countless moving pieces across disconnected platforms, spreadsheets, and systems.

From team registration and competition scheduling to judging, scoring, results, payments, and event-day communication, CheerFlow brings essential tools together under one platform, giving event producers and programs a more efficient way to manage their entire season.

“CheerFlow was built because we saw an opportunity to make an industry we care deeply about better,” said Carlos Foster, Founder and CEO of Foster Brands and Co-Founder of CheerFlow. “Having worked in the event industry, we understand firsthand how much goes into producing a successful competition. Our goal was to build something that takes the complexity out of the process, gives event producers more control, and creates a better experience for everyone involved. This is about more than software. It’s about moving an entire industry forward.”

One Platform. An Entire Season.

CheerFlow offers a comprehensive collection of tools designed to support the competition process from registration through awards and beyond.

Key platform capabilities include:

• Simplified Team Registration: Programs can build their teams once and register for multiple events, selecting organizations, divisions, and pricing through a streamlined process.
• Automated Scheduling: Generate running orders across multiple days and competition halls, including warm-up times and crossover spacing, with the flexibility to make adjustments.
• Integrated Scoring: Digital tablet-based scoresheets allow judges to enter scores directly into the platform, with built-in USASF, United, and OCS scoresheets, as well as support for custom scoresheets.
• Real-Time Results: Placements are calculated as scores are submitted, with division-by-division result releases, announcer sheets, and detailed score breakdowns.
• Live Event Displays: An integrated big-screen venue display keeps athletes, coaches, and spectators informed about current performances and upcoming teams.
• Financial Management: Registration-level financial tracking, invoices, payments, discounts, season passes, transfers, and write-offs help event producers manage the business side of their competitions.

Built by Industry Experience, Powered by Foster Brands

CheerFlow was founded by Carlos Foster, Chief Executive Officer of Foster Brands, and Andrew Day, President of All Day Cheerleading.

The platform combines firsthand experience in event production and cheerleading operations with Foster Brands’ growing investment in software development and technology.

“One of the things that makes CheerFlow special is that it wasn’t created by people simply looking at the industry from the outside,” said Carlos Foster, Chief Executive Officer of Foster Brands. “We understand the day-to-day challenges that event producers and programs face because we’ve experienced them ourselves. We wanted to create a platform that actually makes their jobs easier, saves time, and allows them to focus on what matters most: delivering incredible experiences for athletes and families.”

The platform is supported by Foster Brands’ Software Engineering team, led by Brandon Hensley, Vice President of Software Engineering, alongside Software Engineer Jared Wilson.

CheerFlow represents another milestone in Foster Brands’ continued expansion beyond traditional event production and into technology, software development, and innovative business solutions.

A New Standard for the Industry

The launch of CheerFlow marks the beginning of a larger vision: creating a more connected cheerleading and dance industry where event producers and programs can operate more efficiently, communicate more effectively, and deliver better experiences.

With continued development, new features, and a commitment to listening to the needs of the industry, CheerFlow is positioned to become an essential resource for organizations of all sizes.

“At Foster Brands, we believe in taking everyday concepts and elevating them into something extraordinary,” Foster added. “CheerFlow is a perfect example of that philosophy. We’re excited about what we’ve built, but even more excited about what comes next.”

CheerFlow is officially launching October 30, 2026.

Event producers and cheer programs interested in learning more, exploring platform features, or getting started can visit www.gocheerflow.com.

Visit www.gocheerflow.com (opens in a new tab)

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About CheerFlow

CheerFlow is an all-in-one software platform designed specifically for the cheerleading and dance competition industry. From registration and scheduling to scoring, results, payments, and event management, CheerFlow brings the tools organizations need into one connected platform. Founded by Carlos Foster and Andrew Day, CheerFlow is committed to making the industry simpler, more connected, and more efficient.

Website: www.gocheerflow.com
Contact: Email CheerFlow

About Foster Brands

Foster Brands is a diversified company focused on elevating everyday concepts into unforgettable experiences. Through a growing portfolio of businesses, brands, events, and technology initiatives, Foster Brands combines creativity, innovation, and purpose to develop solutions that make a lasting impact. From event production and business operations to software development and emerging ventures, Foster Brands is committed to building experiences and businesses that move industries forward.

Website: www.fosterbrands.com