More Than Just Brands.
We’re a family of brands built on one idea: when you bring people together with purpose and heart, you create experiences they never forget.
Every Chapter Prepared Us for the Next
In 2017, I founded the Hope Events Foundation with a simple mission: create experiences that brought people together while helping fund smaller nonprofits and give back to the communities they served.
We started with 5K fun runs, community events, and Burke’s Got Talent. What started small quickly became something bigger. Burke’s Got Talent sold out two years in a row, and we saw firsthand what can happen when an experience is built around people, purpose, and a reason to believe in something bigger than yourself.
Then the world changed. When everything stopped, we chose to start again.
The pandemic brought live events to a standstill.
Venues closed. Events disappeared. Plans were canceled. An industry built on bringing people together suddenly couldn’t bring people together at all.
We had a choice: wait for things to return to the way they were, or imagine what could come next.
We chose to adapt.
And in 2021, with a new vision but the same purpose, FC Presents was born.
We didn’t just want to produce events. We wanted to create opportunities. FC Presents was built around a belief that extraordinary experiences have the power to change people.
We set out to create world-class events and opportunities for talented performers across the nation—events that audiences would remember, performers would be proud to be part of, and communities would be excited to host.
Over the next five years, that vision grew far beyond what we initially imagined. We created experiences across the country. We built teams. We developed brands. We created opportunities for performers, athletes, partners, vendors, and communities. And along the way, we learned something important:
The best experiences aren’t defined by what happens on a stage, in an arena, or inside a venue. They’re defined by how people feel when they leave.
That became the foundation for everything that came next.
The end of one chapter—and the beginning of something much bigger.
In 2026, FC Presents was sold to a private equity firm. It was the end of one chapter—and the beginning of something much bigger. Instead of looking backward, we looked forward.
- What if the same creativity, energy, and purpose that built our events could be applied to something much larger?
- What if we could build brands—not just events?
- What if we could take ordinary ideas and turn them into extraordinary experiences?
That question became Foster Brands.
Foster Brands was created to build, grow, and elevate businesses around one simple belief:
Everyday concepts can become unforgettable experiences.
- We don’t believe in creating something simply because it can exist.
- We believe in creating things that feel different.
- Things that make people stop.
- Things that bring people together.
- Things that create opportunities.
- Things that people talk about long after the experience is over.
From events and entertainment to sports, hospitality, food & beverage, technology, property, and the ideas we haven’t even dreamed up yet—Foster Brands is a home for concepts with potential.
We bring together purpose, passion, creativity, and execution to turn those concepts into something people can experience, believe in, and remember.
Our story has never really been about events.
It’s about people.
- The performer who finally gets their opportunity.
- The athlete who gets to compete on a bigger stage.
- The family who finds a community that welcomes them.
- The partner who gets to build something meaningful.
- The team member who gets to turn an idea into reality.
- The customer who walks away thinking:
“That was something special.”
Those moments are why we build.
And they are why Foster Brands exists.
Carlos FosterChief Executive Officer & Founder
What Drives Us
-
Purpose
We do what matters.
-
Passion
We show up with heart.
-
Creativity
We think differently.
-
Community
We’re stronger together.
-
Impact
We leave it better than we found it.
Moments People Remember
More than 300 events nationwide, from volleyball tournaments and cheer competitions to live shows and pop-up beverage bars.
Sports & Athletics
Behind the Ball Volleyball creates competitive, well-run tournaments and events where athletes and families feel at home.
Live Entertainment
Dancing with the Local Stars brings shows, tours and live experiences to life with thoughtful production and hospitality.
Food & Beverage
Besties, Bubbles & Co. serves up lemonades, dirty sodas and coffee at events and in our communities.
Leaving It Better Than We Found It
Impact is built into how we operate. Through Hands of Hope for Families, we provide food, supplies and services to families who need them, and every brand in our family looks for ways to give back to the communities that support us.
Join Our Journey
Whether you’re a customer, partner, team member or supporter, there’s a place for you at Foster Brands.
Get in Touch